Co-founders Gail Schenbaum Lawton and Cheryl Wolman Wada
Within a two-year period, our teenage children attended three funerals, each for a friend who died in alcohol, distracted or reckless driving collisions. Our community was devastated. We knew we needed to become proactive. We knew it was time for change.
In 2010, we created In One Instant as a multi-faceted, peer-driven, live program. We created an immersive and emotional experience, combining our dramatic film with a compelling live performance segment. Operations Director, Debbie Barnett, facilitated the program with local Los Angeles high schools. In 2011, our film went on to win three International Telly Awards: Best in Social Responsibility, Best in Social Issues, and Best in Not-for-Profit/Charitable.
The program continued to garner recognition in 2012 with the Wells Fargo Community Support Award as well as the Los Angeles City Council Award. In 2013, we were recognized again with the California State Senate Award by Senator Ted Lieu, now the Representative for California's 33rd Congressional district.
In One Instant was catapulted into the spotlight in 2013 after receiving national coverage on ABC and FOX News. We received hundreds of requests from every corner of the country. We realized we needed to create a more efficient and cost-effective program that could be available outside of Southern California.
2015 brings the launch of our turnkey digital program, including our award-winning film and comprehensive follow-up materials for Educators, Teens and Parents. It is currently available on our website for viewing or downloading.